As an avid traveller I’m keen to share what I take on my wellness and digital nomad trips. This is one of my top favourites at the moment. Available from the fabulous wellness platform. Link to my very fave of the range below.
https://w-wellness.co.uk/products/natch-boombastic-postbiotic-mouthwash-tabs
In a crowded world of toothpaste tubes, whitening promises, and ‘do not swallow’ formulas (worrying!), Natch Labs stands for something very different. At its core, Natch isn’t just a toothpaste alternative, it is a rethinking of what oral care should be.
The concept behind Natch is simple, but super alternative: oral health is about maintaining balance in the mouth, respecting the oral microbiome, and designing products that support long-term wellbeing rather than short-term cosmetic effects.
This shift in thinking is what makes Natch part of a new wave often referred to as “Dental Health 2.0”, a contemporary way of describing the move toward more holistic, microbiome-aware oral care that prioritises long-term balance over harsh cleansing. This notion drives the inclusion of ingredients such as hydroxyapatite, a biomimetic mineral that helps support and remineralise enamel.
Beyond toothpaste: a system, not a product
Traditional oral care has changed very little in decades. Squeeze, brush, rinse, repeat. Most products are designed around foaming agents, synthetic additives, and aggressive cleaning claims. The result is often a “clean” feeling but not necessarily a healthier oral environment.
Natch challenges this model entirely.
Instead of toothpaste in a plastic tube, Natch uses solid toothpaste tablets designed to deliver exactly what is needed - nothing more, nothing unnecessary. Each tablet format is precise, travel-friendly, and intentionally minimal.
So no tooth brush required:
How To Use
Use daily, twice or more.
1. Crush the tab with your front teeth - preferably without water.
2. Saliva activates the mouthwash and turns the tab into a refreshing liquid.
3. Rinse intensively through the mouth & between the teeth - for at least 30 seconds.
4. Spit out & feel the wow effect!
But the real innovation isn’t just the format and how to use but the philosophy behind it.
Natch treats oral care as a daily ritual that should support the mouth’s natural ecosystem rather than disrupt it.
The microbiome-first approach
One of the most important modern discoveries in health science is the role of the microbiome; the community of bacteria that lives in and on our bodies. The mouth is one of its most active hubs.
Rather than focusing solely on “killing bacteria,” Natch takes a more balanced approach: supporting a healthy microbial environment while still maintaining cleanliness and protection. This reflects a broader shift in wellness thinking, where balance is more important than sterilisation.
This is where Natch stands out. It is not built around harmony.
Sustainability as a starting point, not an add-on
Natch also rethinks the environmental impact of everyday oral care. Traditional toothpaste tubes are notoriously difficult to recycle and contribute significantly to plastic waste globally.
By moving to solid formats and minimal packaging, Natch removes unnecessary waste from the equation entirely. But sustainability is not treated as a marketing angle, it is embedded into the product design from the beginning.
The result is a system that reduces footprint without reducing performance.
Why Natch feels different
What makes Natch distinctive is not one feature, it is the combination of many intentional decisions:
A shift from liquid to solid formulation
A focus on microbiome-friendly oral care rather than aggressive cleansing
A reduction of unnecessary ingredients and packaging
A design philosophy rooted in simplicity and function
Together, these choices create a product experience that feels more like a modern wellness ritual than a conventional hygiene routine.
A new category of oral care
Natch is redefining what oral hygiene should be about.
By reframing oral care as something that should support both human health and environmental health, it sits at the intersection of science, sustainability, and innovation.
In that sense, Natch is introducing a category shift. One where oral care is no longer an afterthought, but a foundation for long-term wellbeing.
And that is ultimately what makes it stand out: it doesn’t ask you to brush differently. It asks you to consider the oral microbiome as something to be nurtured. .